Creative direction for video that simplifies complexity, drives engagement, and delivers measurable results—from explainers and case studies to employee stories and social content.
Video Production
Explainer Videos
As creative director for Scout’s explainer video, I led end to end—from clarifying the core concept with stakeholders, to scripting, storyboarding, visualization, and execution through design and animation, guiding the team at every step to keep it simple and visual.
The goal was clear: cut through complexity to help audiences grasp what Scout does and why it matters in under two minutes. It delivered with high LinkedIn views and engagement, boosted website traffic, supported sales conversations, and became a go-to asset for lead nurturing.
Employee Branding
The "A Day in the Life of an Employee" series captured authentic behind-the-scenes moments, presented to HR and embraced immediately, with full in-house production from concept to delivery using just an iPhone for shooting, scripting, and editing—all at zero budget. Shot across multiple roles, precise cuts and pacing highlighted genuine collaboration, challenges, and daily rhythms with professional polish.
Leveraging the in-house team avoided external agency costs while earning strong internal praise, improving employee retention, strengthening recruitment pipelines, enhancing employer brand perception externally, and building a positive cultural image for the organization.
Product & Case Study
A series of case study and product explainer videos distilled complex B2B success stories and product workflows into clear, visual narratives, with full creative direction from concept to delivery using in-house resources. Storyboarded, designed, and animated internally, they balanced sharp scripting with engaging motion to highlight key outcomes and user value without overwhelming details.
Leveraging the in-house team avoided external agency costs while driving marketing impact—higher engagement across channels, stronger lead qualification, boosted demo requests, and clearer customer understanding of product fit.
Social Media
Social media engagement videos crafted a consistent brand presence, blending event promotions, quick insights, and team stories to drive conversations and keep Soroco top of mind. Creative direction shaped short-form content—optimized for platform algorithms with hooks, visuals, and calls to engage—while building Soroco's LinkedIn from 50 to 80,000 followers.
These videos created a cohesive brand image, grew followers steadily, boosted event attendance, and maintained high brand recall across audiences.
Explore other projects
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