Homepage
It All Starts With A Dynamic Homepage That Captures The User’s Excitement, Guiding Them Through Topics They Find Most Compelling.
This module system was created with the 'nesting' and scale at its core. The goal was to create a system that has strict rules for modules in order to allow users to dive deeper in the need of more information, and for modules to flex and scale to all for nesting and storytelling in appropriate way - rather than square modules for round holes.....
The client, a believer and outdoor enthusiast, asked for a footer that subtly reflected his personal interests. The resulting concept wove those passions into the layout in a distinctive, understated way—and quickly became one of his favourite details, drawing strong appreciation from everyone who saw it.
Clear hierarchy with main topic labeling.
Teasing featured programs in a more clear and exciting way - giving real purpose to a section, improve page stickiness and help conversions.
Get to know more about the coaches and their expertise, improved forms fills and queries increased by 120%
The Goal Was To Strip Away All Excess From The UI, Embracing Atomic Design Principles, To Let The Content And User Experience Truly Shine.
Every piece within a module functions as a nested element, crafted using an atomic design approach. This system was built from the elements up, with each element created for a specific purpose and governed by precise usage rules. Modules are assembled based on a list of needs they must address. For each need, an element is assigned to solve it. If a need isn’t met, a new element is created. This method ensures every component serves a purpose and is applied exactly where necessary.
Building Holistic Wellness Program
Old
Visual Identity
The old design felt clunky and dark—hard to navigate, with no light on what made the space truly unique.
New
Visual Identity
The new design flows light and intuitive—easy to explore, with clear space to spotlight a holistic fitness experience.
A 360 approach to wellness — We developed a tone of voice for Empowered Fitness that is empathetic, welcoming, and self-aware.
Mind & Body
Empathy starts with seeing the whole person—soft layouts and intuitive flows now honour that mind-body connection, creating space for balance without overwhelm.
Personal Training
Trust builds through real connection—streamlined profiles and easy booking now make expert guidance feel personal and within reach for every body.
Program based
Sustainable change honours honest effort—flexible trackers and gentle prompts now support structured paths with patience, not pressure.
The new site saw a significant increase in organic growth and user engagement
The holistic empowered tone, combined with the fresh balanced visual identity and flexible design system, created a digital hub that users love to explore. The seamless integration of social media content drove traffic to the site, significantly increasing the signup for membership and doubling revenue.
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