Brand Identity

AI Enterprise Intelligence

Soroco is a software company that uses AI to map and analyze real digital work interactions within enterprises, creating a “work graph” that reveals hidden inefficiencies and unlocks actionable insights. Their platform enables organizations to optimize workflows, drive automation, and achieve continuous business improvement at scale.

Brand Challenge

From complex process discovery
to clear enterprise insight.

As businesses grapple with invisible workflows and fragmented digital interactions, Soroco needed a brand that moves beyond technical jargon to clearly communicate its role as a trusted partner in operational transformation. The challenge was creating a modern identity that reflects Soroco’s innovative AI-driven approach while making its value accessible and relevant to enterprise decision-makers.

Logo Evolution

The Soroco logo has undergone a thoughtful transformation, reflecting the company's evolving identity and commitment to innovation. This journey highlights the meticulous design choices made to enhance its representation while maintaining its core values.

The compass, central to Scout's logo, symbolizes guiding organizations toward their goals.

Foundation of the new logo

Clarity lies in simplicity

Simplicity

Emotional Impact

Minimal design emphasises the “less is more” approach, where unnecessary details, ornamentation, and visual clutter are deliberately avoided. This results in clean and uncluttered designs that convey a focused message or purpose.

Despite its simplicity, minimal design can have a powerful emotional impact. The deliberate use of negative space and essential elements can evoke a sense of calmness, elegance, and sophistication.

Typography

Adaptability

Minimalist designs often use simple and clean typography. Fonts are selected carefully, and there is often a preference for sans-serif fonts for their authoritative and modern appearance.

Minimalist designs are often highly adaptable and can work well across various platforms and mediums, including print, web, and mobile devices.

Primary Color

Neutral and Accent colors

Gradients

As its name, Elegant Cyan is a bright and vibrant color, catching the eye without being as intense as some other primary colors. Its appeal lies in its balance of being visually striking while still maintaining a sense of subtlety.

Inter

Typography is more than just a typeface. It is a visual representation of our brand voice — expressing both what we say and how we say it. We deliver our messages with clarity, simplicity and confidence.

Inter offers a modern and clean aesthetic that aligns with the brand’s innovative ethos. Its exceptional readability ensures clarity across all digital and print platforms. The font’s versatility complements Soroco’s forward-thinking and user-focus.